Males.
Regarding the male
audience, I would say that our production would appeal to younger men between
the ages of 18-25 as they may be able to relate more to the character used as
he is around the same age as them, furthermore, within the majority of action films,
males between working class and upper class are typically targeted at for
audiences as they are most likely to aspire and admire the male protagonist as
we have portrayed him as the typical “macho” man for example when weights have
been used to reflect his power and strength. Within our opening sequence we
have also included Hunter, the protagonist to have an extremely appealing
lifestyle, as he is shown to be upper class yet mysterious and engaging which
may lead the male audience to aspire to be him. Alongside this, men may want to
watch our films due to the male gaze theory as we have a female lead role also,
this is a feminist theory regarding the idea that women are objectified purely
for the male’s admiration. Furthermore, an escape from reality may also become
apparent as the storyline provides entertainment and a distraction from issues
arising in young male’s lives, being able to release any emotion and in order
to gain cultural or aesthetic enjoyment through the new representations shown
within the characters as they challenge certain representations and
stereotypes. Male characters are often represented as masculine through
strength, power and physique, we have incorporated these within our production
creating Hunter as a strong silent type according to common stereotypes within
men in media within the report; Boys to men. This will allow male’s Hunter’s
age gain an interest in becoming like him, as they are aspirers.
Women
Regarding the female
audience, women aged between 18-27 will watch this film, this is down to the
fact that we have presented women in a different light in comparison to other
action films. Regarding class, again I believe working to upper class will be
targeted as these are the social classes represented within the film, due to
the fact we have represented alone working class young women as strong and
independent, women may aspire to be like her as she is not the typical passive
dismissive woman that men appear to be attracted to as Jamie does not reflect
typical representations of femininity within the flash forward as this is based
on sexuality and emotion, however Jamie is seen as independent and strong
willed—the opposite. Jamie is expressed to be deviant character in comparison
to typical mothers and wives, this may appeal to female audience as they are
typically shown as being used for their aesthetic beauty where as they may
aspire to be like Jamie as she is different and engaging as she is such a
different character. Furthermore, women may watch Red Bullet as an escape to
entertainment or release of emotion, a lot like men!
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