.Within this film poster of James Bond, certain action conventions are apparent. The use of the female slouching by the male protagonist's feet suggests that she is extremely dependant on him, moreover, the Bond girl also helps reflect Bond's representation as he appears more masculine as people are always relying on him and further suggesting that Bond is irresistible to women making the target audience of males to want to come and watch the film to aspire to be like him. Furthermore, the female's appearance and representation links with the feminist theory by Laura Mulvey who is a film scholar, she stated that females are used within media texts for visual pleasure, she deemed that females were objectified and sexualised for both the audience and for the male characters. This theory is supported as she is wearing minimal clothes which show her the majority of her body including her body language being extremely sensual as she is bending and rising her shoulder forward in order for her breasts to appear more forward which makes the representation of this woman quite promiscuous giving her the "Barbie Doll" persona of having no intelligence yet beauty. The fact that she is below him also emphasises power within action films as it shows that she is the one that is in need of his help as she is physically relying on him in order for her to stay stable, the use of him being stood up helps reflect his dominance and masculinity and also emphasises how small and little she is which also reinforces her being an object as she is almost irrelevant to him as he is showing no signs of compassion.
Bond himself however is represented in a completely different manner, he appears classy, sophisticated and also charming. The audience get these impressions from him by the use of his facial expressions, costume and props which have been used for example, his facial expression has one raised eyebrow and a smirk, this shows that he has confidence and high self esteem as it is suggesting he has a cunning plan which gives the audience the idea that he is unbeatable. The use of his suit costume gives him the appearance that suggests being wealthy and intelligent and very professional which may appeal to the second audience of females. The use of the prop helps reinforce his masculinity further as the weapon suggests that he is dangerous and is capable of violent actions in which a typical "man" is able to do, alongside this it is a long phallic shape which has sexual connotations which possibly threats other males and makes him appear even more masculine and dominant.
No comments:
Post a Comment